HOTEL UVILLE
BRAND DESIGN
INTRODUCTION
Hotel Uville is a hotel brand that provides customers with a unique experi- ence of Montreal’s history during the 60s and 70s. I wanted a new logo that conveys luxury and sophistication to appeal to a high-end clientele who are looking for an exceptional experience.
GOAL
To create a logo that is simple, elegant, and memorable. The logo should represent the luxurious experience that customers will have when staying at their hotel. The logo should be versatile enough to work on various medi- ums, including their website, signage, stationery, and promotional materials.
CREATIVE PROCESS
The process includes the idea of combining the letter U from Uville and 67 that refers to expo 67.
CHALLENGES
The most challenging part of this project is creating different variations of the same logo concept.
OUTCOME
I found that the monograms were the most appropriate to convey luxury and nostalgia.
